ADGI Classroom
x Thinking*Room
Branding Week

A 5-day long intensive workshop about how to create and present a strong brand identity.

14 - 21.10.19
@Jakarta Creative Hub

About

Branding Week is a collaborative program between ADGI Classroom and Thinking*Room Inc. that covers visual communication disciplines, specifically about branding. The program, in the form of a workshop, is targeted for final year students and entry level designers. The main purpose of Branding Week is to introduce the whole process of building brand identity in professional setting, starting from ideation to creating a comprehensive system, and by the end of the program, selling the ideas through a well made presentation.

Schedule

October 2019
  • Day 1: Oct 14, 2019
  • Day 2: Oct 15, 2019
  • Day 3: Oct 16, 2019
  • Day 4: Oct 19, 2019
  • Day 5: Oct 21, 2019
Click the date for details
Mon, Oct 14, 2019
10:00 - 17:00
Module 01

Building A Story

Tue, Oct 15, 2019
10:00 - 17:00
Module 02

Visual Exploration

Wed, Oct 16, 2019
10:00 - 17:00
Module 03

Key to Consistency

Sat, Oct 19, 2019
10:00 - 17:00
Module 04

Selling Your Idea

Mon, Oct 21, 2019
10:00 - 17:00
Module 05

Final Review & Presentation Day

Instructors

Design Principal at Thinking*Room

FAQs

Registration

How many participants in Branding Week?

Our maximum capacity is 20 people. Make sure to register fast!

Is there an Early Bird price?

Yes! And only applicable for registration before 28 September 2019 23:59 (Jakarta time), limited to 8 participants. Our early entries already reach the limit

Do you accept registration from other channels?

No, we only accept registration through email with format as explained before.

I can’t attend the whole session, can I ask someone else to substitute me?

Change of participant is not allowed during the session. Please make sure you are fully available on the scheduled dates.

Requirements

Do I need to have a design background?

Yes, in order to participate you need to be a designer or have a design background. Design students in their final year can also join.

What do I need to bring?

Your body and mind, a pen/pencil & a laptop.

Do you provide any tools?

We’ll provide 10 MacBook Pro 2018 13” (that’s why you need to bring your own laptop) and a printer for design/research purpose.

What kind of softwares do I need to have in my laptop?

Adobe Illustrator, Adobe Photoshop & Keynote.

Will I be working alone?

Two is better than one. During the session participants will be divided into groups of 2 people.

Cancellation

I suddenly have a very important business, can I cancel?

We understand your situation. We accept cancellation only until 1 week before the start of Branding Week. 50% refund will be provided or you can give your slot to someone else. Please do tell us.
No refund will be provided for cancellation made after 7 October 2019.

The Takeaway

What will I bring home?

Knowledge and friends! The workshop consists of 4 modules. In each module you'll learn:
Module 01 - Building a story: Introduction to branding and how to pick the subject, collect data & create brand name
Module 02 - Visual exploration: Finding and understanding visual references to make logo and visual approach
Module 03 - Key to consistency: Examine real case study and draft a versatile implementation system
Module 04 - Selling your idea: Assemble a comprehensive design visualization and how to communicate your idea
At the end of the workshop, you'll have the chance to present what you've learned to mentors & client, and receive feedbacks.